Amy Jackson

Email: [email protected] 
Website: https://oxtale.co.uk/​
Interest: Agricultural and specialist communications

Amy is a professional communicator of over 25 years, more recently specialising in issues & crisis management, especially where agriculture clashes with societal expectations. Amy started out with an HND in agriculture from SAC Auchincruive before working on farms across the UK and Ontario, Canada. After returning to SAC Aberdeen to study farm business management, she worked in auctioneering then cattle breeding before making the leap to communications—first in agriculture, then in mainstream communications for a global top 5 agency. Amy returned to the industry as head of communications at the Milk Development Council in 2004, then set up her own consultancy, Oxtale, in 2009. The challenges explaining modern livestock systems to the public led her to first complete a Nuffield Farming Scholarship in 2013 on ‘Can we learn to love the Megadairy?’, then a PhD in 2022 at the University of Nottingham vet school on public perceptions of dairy farming. She has stayed on as part time research fellow at the vet school as well as continuing to run Oxtale, where she counts plcs, charities, NGOs and industry groups among her clients.
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